Paid User Acquisition for Early Stage Startups - Part 3: Facebook Advertising Basics

This is the third post in a 6 post series I am writing about how early stage startups should approach paid user acquisition. My last post outlined some of the basic rules of landing page optimization. This post… Read More

Paid User Acquisition for Early Stage Startups - Part 2: The Four Rules of Landing Page Optimization

This is the second post in a 6 post series I am writing about how early stage startups should approach paid user acquisition. My last post outlined some of the basic rules of customer acquisition. This post will… Read More

Paid User Acquisition for Early Stage Startups - Part 1: The Five Rules of Paid User Acquisition

This is the first post in a 6 post series I am writing about how early stage startups should approach paid user acquisition. This first post will outline some of the basic rules of customer acquisition. These rules… Read More