Understand the Performance of Your Digital Ad Spend
Interstate is a powerful marketing analytics and attribution platform.
Smarter Marketing Analytics
Interstate automatically pulls in your visit, conversion, and spend data across all channels and centralizes it in one easy to use dashboard. Spend less time wrangling data and more time acting on it.
Interstate applies attribution models to your data that take into account all consumer touchpoints, not just the first or last one. Make better spend allocation decisions with more accurate performance data.
Interstate deterministically syncs marketing spend and conversion data across devices. Get the full picture of how your marketing is working even if a users starts on one device and converts on another.
Multi-Touch Attribution White Paper Download
This white paper gives an overview of multi-touch attribution and walks through an example comparing it to single-touch attribution in order to show key differences.
Cross-Device Attribution White Paper Download
This white paper explains the importance of cross-device attribution and details how it is implemented by Interstate.
Automatic Integration With The Channels You Care About
All of Your Marketing Data in One Place
Interstate integrates directly with 15+ platforms to connect you to your marketing data. No programming or CSV exports required. We automate tracking one-off ad buys and offline ad spend too!
Effortlessly Dig Into Performance Details
The devil revenue is in the details. Want to understand return on ad spend by campaign, device, something else? Easily filter down to the data that matters with Interstate in just a few clicks.
Understand Customer Lifetime Value
Understand customer lifetime value by channel, campaign, and more. Interstate helps you move beyond basic cost-per-acquisition metrics and start acquiring users based on their real value.
Understand Performance Trends
Visualize changes in return on ad spend, revenue, spend, visits, and more. See how different channels or campaigns match up over time. Leverage trend data to make smarter marketing decisions.
10 Minute Setup